Blog

Frameworks and insights for technical founders building predictable growth

The De Facto CMO Trap: Why What Got You to €1M Won't Get You to €10M

Most technical founders become the de facto head of marketing by accident. Here's how to recognize the pattern and what to do about it.

February 7, 2026

team-dynamics growth-strategy

Why Your Marketing Team Is Stuck (And It's Not a Skills Problem)

When talented marketers can't deliver results, the problem is rarely competence. It's usually one of three system failures that founders accidentally create.

February 3, 2026

Want frameworks, not fluff?

Get actionable growth insights for technical founders delivered to your inbox.

Book a Discovery Call